Okay…but what the term „brand” means exactly?
Brand is the sum of all the things that comes into mind when someone thinks about a company. The name, the logo, the colors, the people who work there, the way they communicating online, the product/service itself. It’s all about telling a story!
„Marketing is like asking someone on a date. Branding is the reason they say yes.”
The main componant of a brand is the logo as it’s the face of the company. A professional logo design is simple enough to be memorable and timeless and impactful enough to convey the message you want to communicate.
A strong brand that conveys values builds an emotional connection with customers which will naturally attract them to your business if they share the same values.
- Supports advertising
People simply pay more attention if they recognize a brand they see in a advertisement. A strong brand also attracts influencers.
- Price premium
„If someone like you they will buy what you are selling whether or not they need it” – Gene Simmons
The power of a strong brand makes you able to raise your prices.
Why? Because you’ve become an expert at what you do so people will pay you a higher price.
- New customers
When your brand tells a story that people love, they will keep telling it to friends, family and even to strangers. Your brand ambassadors were born.
„Did you hear about this? It’s incredible!”
Working on your brand is an extremely valuable investment that worths the effort.